A website is a visual instrument. It’s where people go when they’ve seen your advertising material out in the “real world” – and it’s where they head when they want to buy your products or sign up for your services without getting caught in the rain. Your website needs to be where your brand lives. And that means it has to look the part. Your online branding, the way your site appears, and the ways in which it responds to your client or your consumer – all of that has to match up with the personality of your brand as expressed in all your other visual identities. As a freelance website designer, I’m able to bring my proven visual flair together with knowledge of the latest trends and technologies in web development. Partnered with dedicated, high quality web developers, I deliver sites that look the business and work beautifully with all commonly used devices. If you need a site that looks and works as well on your customer’s mobile phone as it does on a laptop, you need 2bdesigner.
Form and Function
The freelance web designer is where form and function really meet. Every page in your website must be designed to appeal to the eye of the reader. Laid out to deliver your information as quickly and cleanly as possible, using the perfect combination of media. Images; video files; and text all have a place in most corporate sites. The trick is knowing where and when to use them. As a freelance website designer, I can bring my understanding of visuals to the process of making pages that impart information as rapidly and as engagingly as they need to. I can do this with your existing web development partners; or I can provide a total design and development service using my own outstanding programming partners.
Less is More
The web now exists independently of devices. In the early days, there was no difference between using the internet and using a computer – now, you can access the net from wherever you are, with whatever connectivity device you happen to have to hand. That’s meant a huge shift in the way freelance web design is done. Gone are the cluttered, animation heavy sites that were the norm when all surfing was done on a device with a big screen. These days, less is most definitely more. Yet you need to keep the functionality your consumers need, if they’re going to keep coming to your site for all the information they want. Modern visual design is essential to make a website work in this way. My clean, clear designs keep the information you need, but get rid of the clutter. It’s all about redesigning your online life: making your site as streamlined and intuitive as it can be.
Looks Are Important
With consumers coming to your site from all sorts of places – and using all sorts of devices to do so – it’s vital that every page on your site is recognisably owned by your brand. I create website designs that use your existing corporate imagery (colours, pictures and logos) to make pages that are unmistakably you: or I can develop your branding alongside your site design, delivering a complete starter package including a logo; business cards; flyers; stationery; and a website. Call 07546 681 556 for more information – or email me at firstname.lastname@example.org.