Client Alec called me regarding their company re-brand/redesign. They was looking for a simple clean logo not overly complicated to feature on all of our marketing materials. The colour scheme choose to be red and white principally to fit with the American beer pong theme. After few concepts and corrections they choose to go with red logo – similar American Red Party Cup. Sink is based on the borders of the historical City of London, where you can play American Beer Pong, try American style fries, burgers, chicken wings and much more.